JORDAN IS A SCANDINAVIAN BRAND THAT HAS BEEN CARING FOR PEOPLE�S TEETH SINCE 1927. Our range of good quality products are designed to make people�s dental care routine as uncomplicated and encouraging as possible � combining superior functionality with stylish designs. Our mission is to enable people to keep their teeth healthy for life. From the first tooth, we have tailor-made products � designed for your individual needs, preferences and dental habits. As such, you can always find a perfect match for you and your family. We set high standards to our craftsmanship � this lies in our Scandinavian nature and spirit. As such, we are continually awarded prices for our great design. ?Jordan Step 1 Baby Toothbrush? Dentists recommend that you start brushing when the very first tooth appears. Jordan Step 1 toothbrush is tailor-made to make the first brushing experience a good one. Designed with extra soft bristles, a soft biting ring for your babies gums, and a handle that suits adults and babies hands. Make this the first step in establishing healthy and happy dental care routines for your baby.